Twice as many events,
half the workload for UOW Pulse

AUSTRALIA

UOW Pulse has been using Rubric for just over a year, and in Demelza Jones’ words, the program has been “like night and day” since. Today they’re approving twice as many student events as they were two years ago, with time left over to spend on students. This is how that shift happened.

The challenge: a manual system that touched too many hands

Before Rubric, club and event approvals ran on a manual process. As Demelza describes it, “everything was very laborious, and it touched many hands many times.” Documents were handled two and three times over, uploads piled up, and students waited. The team’s documentation lived in a WordPress-based system that, in her words, “was not very user-friendly.” The work got done, but it ate time the team would rather have spent on students, and it capped how much the union could realistically take on.

The solution: one platform, everything in one place

Switching to Rubric consolidated approvals, documents, and reporting into a single, easy-to-navigate platform. Two things stand out for the team day to day.

The first is reporting. Instead of digging through folders, building spreadsheets, and pulling data by hand, Demelza can “pull reports and have everything in one spot.” Rubric draws information from across the platform and presents it in a clean, easy-to-read interface, so the team can simply get on with their work.

The second is usability. Where the old setup was clunky, Rubric “has a high usability, and there’s always new features being added”, a platform that keeps improving rather than standing still.

2,013
club events approved in 2025
+100% vs 2023 — year not even finished
Pink Rubric Logo
It’s made our team incredibly efficient, and the student experience way more positive.
Demelza Jones
UOW Pulse
It has a high usability, and there’s always new features being added.
Demelza Jones
UOW Pulse

The results: twice the events,
more time for students

The clearest measure is volume. In 2023, the team approved just over 1,000 club-run events. In 2025, with the year not yet finished, that figure had already reached 2,013. That’s roughly 100% more events moving through the system, handled by the same team. 

For Demelza, the efficiency gain is really about what it frees up: "the efficiency has given back our time, which is money," and that reclaimed time goes straight back into supporting students.

It also changes what’s possible for students themselves, as she puts it, that’s “100% more events that other students can attend and potentially find their communities.” The result is a team that’s more efficient, a student experience Demelza calls “way more positive,” and “some really great feedback from our students.”

In her words

"Since I've been operating with Rubric, our program has been like night and day. It's made our team incredibly efficient, and the student experience way more positive. I'd recommend other student unions get behind Rubric."

Demelza Jones — Student Experience Manager, UOW Pulse

About UOW Pulse

UOW Pulse is a not-for-profit dedicated to enhancing student life at the University of Wollongong, in NSW, running events, clubs, volunteering, wellness, and campus food and retail. Proceeds from on-campus purchases go straight back into funding the activities, clubs, and programs students enjoy.

206

clubs

66

wellness activities

27,450+

students engaged

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